The biggest news of the week comes from The Wall Street Journal’s David Chalian, who wrote that the company is “scratching its head over” its rollout of Facebook Live.
“Facebook is having a bit of a meltdown,” he writes.
“They don’t know what to do with it.
It’s been a bit confusing.”
Chalian points out that Facebook is a social network, and so it should have figured out what people want.
The company’s goal is to “create a platform that allows people to share their content, create a shared experience for the community.”
He also points out Facebook has a “clear path” to monetization.
But the company has been struggling to figure out how to get there, especially since it had to go back to the drawing board on a feature it initially planned to launch at the start of next year.
“Facebook Live is an incredible platform,” Chalian wrote.
“But it’s not just a platform.
Facebook is also a platform for sharing stories.
That’s what this is all about.
But it seems that they’ve gotten lost in the shuffle.
The platform’s still a work in progress.”
Chalan also points to the fact that Facebook has had to work hard to make sure it doesn’t lose users to other platforms.
That is something the company seems to be doing more than ever now that it has been able to bring in more revenue from ad revenue.
But Chalian notes that the problem isn’t necessarily that Facebook doesn’t want to have Facebook Live, it’s that the platform has been unable to do what it wants to do.
Facebook Live will be free in the U.S. and Canada until March 28, 2018, and it will be available to users worldwide for a one-time $10 fee.
For some users, the one-year free trial will be worth it.
Chalian also notes that while the company needs to be careful about how many users it has on the platform, he does think the company can “bring it to a whole new level.”